The research done at Sony CSL is made up of seven components that we call primitive elements. These components are:

Energy, Wave, Time, Life, Language, Intelligence, and Binary

We designed simple visual representations of each of these core elements—
the logo of Sony CSL is a shape, perhaps a bit cryptic upon first glance, that brings together all seven.

The elements have been placed on top of each other in a way that generates a virtually endless number of shapes and connections. This represents the powerful potential of bringing together different scientific domains, acting in concert and broadening horizons.

We have turned these flexible, kinetic scientific elements into design elements that symbolize our ever-changing, highly diverse, and dynamic identity.