Dr. Masatoshi Funabashi, Senior Researcher and President of SynecO, Inc. at Sony EXPO 2023 in Shanghai

Sony EXPO 2023 was held in Shanghai, China from May 24 to 28, 2023. This exhibition provided a comprehensive overview of the Sony Group’s various businesses in China, including electronics, games, movies, research and development, and sustainability. The theme for this year was 'Immerse into Creation.' On the 25th, there was a session dedicated to introducing Sony China's sustainability initiatives and directions. During this session, Dr. Masatoshi Funabashi, Senior Researcher and President of SynecO, Inc., delivered a speech about the challenges surrounding the global environment and his concept on augmented ecosystem and Synecoculture™.

More than 300 invited stakeholders were present on site, and over 7,200 viewers watched the session online via livestreaming.

Sony China has been promoting Synecoculture as part of its sustainability efforts in recent years by setting up Synecoculture farms in three of its facilities in China. The farms are managed by volunteer employees, and the harvested vegetables are served in the employee cafeterias. This initiative has also been introduced to a space in front of a community facility of an NPO in Shanghai promoting urban development. Furthermore, Sony China has been working on setting up an experimental Synecoculture farm within the premises of a conventional farm in Suzhou since 2021.

Various contents were prepared at the Sony EXPO site to help participants connect and learn about Synecoculture. This included displays of Syneco Portals and distribution of vegetables harvested from the Synecoculture farms. Many attendees seemed to have enjoyed the special occasion.


Syneco Portal at the venue

Vegetables from the experimental Synecoculture farm in Suzhou were distributed

Dr. Funabashi responding to questions from Gaspard and Li

Xinhua News Agency’s Article on Synecoculture(协生农法™):
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