I was always fascinated by the possibility of explain the real world with numbers and math as many other people interested in theoretical physics. However, right before starting my PhD I realized that I was not interested much in the modelization of matter or in any other traditional physics subfields, but rather I was thrilled by the idea of interdisciplinarity and in particular that of mixing physics with social sciences. Thus, I left the University of Florence where I graduated to move to Rome in order to start a PhD focused on the study of the behavior of Air Traffic Controllers and later on human mobility within cities. There, I developed my interest in transportation systems and urban environments that I still carry on nowadays. I kept on drifting away from traditional physics when I joined the Kreyon Project as a post doc at ISI foundation in Turin, when I started studying the dynamics of creativity using data about online human activity and also by realizing social experiments during open events. At Sony CSL Paris I finally merged my two interests, looking for ways to use human creativity to solve sustainability problems.