Tsukasa Yoshimura

Whenever I follow my intuition and start what I see as an engaging project with real future potential, it inevitably attracts people from different organizations. I have chosen to conduct my research within off-the-grid communities in Africa and Asia—this embodies Sony CSL's motto to “act beyond borders.” But on any project, there are “borders” beyond the geographical. All members of a project should strive to go beyond their limits and venture beyond their position or organization. How can I draw on my own personal feelings and convictions to contribute to society and humanity? How can anyone? I hope that an answer will emerge from the projects I manage.

[Keywords]
Project Methods / Energy / Free Viewpoint Images / Death Valley / Project for the Future of Humanity Attracts People

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Yoshimura began his career at Mitsubishi Electric, developing and marketing heating equipment. In 1984, he joined Sony's computer division, again as a product developer. He then transferred to sales, where he spent six years working in marketing and market entry strategies. In his next position, he reported directly to Sony's CEO as he planned and promoted system solution products that cut across Sony's compartmentalized business units, and helped to incubate a networking business. After then working in six different research units he joined Sony CSL, where he proposes and promotes new projects, aiming to bridge the "valley of death" that separates technology innovation and business creation. Yoshimura has worked on the commercialization of 360-degree panoramic imaging, and has designed new semiconductor applications and personal mobility systems. In recent projects in Africa, he has collaborated with JICA to put on renewable energy-powered public viewings of soccer broadcasts, and in their HIV/AIDS and intertribal peace-building initiatives. In connection with his field trials of energy systems aimed at developing countries, Yoshimura gives ten or so lectures and seminars every year.

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