Sony’s Motion Logo


Sony's new motion logo uses "Omoiiro™," a system for extracting color palettes designed by researcher Alexis André.

The new motion logo is an unprecedented branding initiative that harmonizes with diverse video content in infinite variations. In Motion Logo Generator, Omoiiro™ looks at the last frame of a video, generates colors to match it, and then uses that palette to produce a Motion Logo that creates a natural gradation from the actual content to the Sony logotype at the end.

Sony’s Motion Logo - Capturing Sony’s evolution in visual form -


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